Your website gets visitors but no enquiries. Here’s how to fix it.

Step 2: the five-second test

Show your home page to someone outside the business for five seconds, then ask: what does this company do, who for, and what should I do next? If they cannot answer all three, most visitors cannot either. The fix is usually a clearer headline, one main button and less clutter at the top of the page.

Step 3: common leaks we find

• Too many buttons competing: call us, download this, follow us, read the blog.
• No proof near the button: real client names, case studies or reviews.
• A contact form asking for ten fields when two would do.
• Pages that are slow on phones, where much of your traffic usually is.
• No answer to “what does it cost?” or “what happens after I enquire?”.
• Enquiries that are never tracked, so nobody knows which pages or campaigns work.

Step 4: fix, then measure

Write down your current numbers first: visitors per month, enquiries per month, and roughly how many enquiries become clients. Without that baseline you cannot tell whether a change helped. Then make one change at a time where you can, and measure enquiries, not just clicks. Small, well-chosen fixes often matter more than a redesign. If the site is very slow, hard to edit or built on something you cannot change, a rebuild may be the cheaper route over a year.

How we can help

The free 60-minute Growth Audit looks at your site, tracking and traffic together and gives you the three changes most likely to lift enquiries. If you need a new site, our Performance Website Sprint starts from £3,000 +VAT as a fixed project price. Ongoing improvement sits in CRO & Experimentation or a Growth Partner retainer.