XChange Training Case study
XChange Training is an authorised training centre for Adobe and provider of software training across various applications, offering courses for beginners through to advanced learners. They faced challenges in online visibility and brand awareness in a crowded training market, and needed to increase online bookings.
Key results
Direct Online Bookings
+37%
Reflecting the success of the new website and booking process optimisation
Search Engine Visibility
+200%
Significant increase across competitive training industry keywords
PPC Leads
+150%/month
Rise in leads per month via pay-per-click campaigns
Website Load Times
+80% Faster
Enhanced user experience and SEO performance
The Challenge
XChange Training needed a comprehensive digital overhaul to compete effectively:
Outdated Brand and Website — The existing brand and website were not reflecting the high-quality training provided, contributing to high drop-off rates at the enquiry stage. Potential students were leaving before booking.
Low Organic Visibility — Struggled to rank for competitive keywords against other training providers, both nationally and in key cities like London, Manchester, and Glasgow.
Broad Audience Targeting — Needed to showcase their wide range of courses tailored for beginners to advanced learners effectively, making it easy for diverse students to find relevant training.
What We Did
Trusted Media delivered a strategic digital transformation:
Website Redesign and Brand Refresh
Modern, Responsive Website — Developed a new website that highlights XChange Training's extensive course offerings with an improved booking journey to enhance user experience and conversions.
Brand Revitalisation — Refreshed the brand to better represent the company's status as a leading software training provider, making it more appealing to a wider audience.
SEO Optimisation and Digital Marketing
Competitive SEO Strategy — Implemented a comprehensive SEO campaign targeting competitive keywords nationally and in key locations such as London, Manchester, and Glasgow, achieving top positions for over 75 keywords.
Tailored Course Highlighting — Emphasised the availability of courses for all skill levels on the website, addressing the diverse needs of potential students and improving search rankings for related queries.
Continuous Partnership and Support
Ongoing Consultancy — Provided regular SEO and Google Ads campaign strategy and management to adapt to changing market dynamics and continue driving bookings.
Services behind this project
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