Woodstone Carpentry & Fire Case study
Woodstone Carpentry & Fire is a dynamic family-run carpentry contractor serving the Cambridgeshire and Bedfordshire area. They specialise in the installation and restoration of fire doors, fire screens, and fire signage, as well as providing fire stopping in communal residential, domestic, and commercial properties. As certified fire door installers (FIRAS approved), they fit FRA approved fire doors for housing associations across the Cambridgeshire area. Their services span Technical Advise & Auditing, Fire Compartmentation, Fireboard Encasement, Fire-stopping, Structural Steel Fire protection, and Fire Doors — with certification of each door installed in accordance with their accreditations.
Key results
Organic Visibility
+69%
Significantly improving Woodstone Carpentry's online presence across fire safety and construction search terms
Google Search Ranking
+80%
Making it dramatically easier for clients to discover their fire door and carpentry services
SEO Performance
+50%
Optimised web performance driving more traffic, inquiries, and engagement
The Challenge
Woodstone Carpentry & Fire, a dynamic family-run carpentry contractor in the Cambridgeshire and Bedfordshire area, needed a comprehensive brand and digital transformation. Despite their extensive experience across housing, education, and healthcare sectors, several challenges were holding them back:
Updating Brand Identity — The company needed to evolve from a traditionalist and domestic appearance to a modern and innovative brand. While they appreciated their existing logo, they desired a more contemporary brand image that would appeal to a broad range of sectors.
Demonstrating Sector Experience — Woodstone Carpentry had an extensive portfolio across multiple sectors but lacked a platform to effectively showcase their expertise in fire compartmentation, fireboard encasement, fire-stopping, structural steel fire protection, and fire door installation.
Recruitment and Industry Perception — The outdated brand was hindering the company's ability to attract talented employees and was not accurately reflecting their professionalism and capabilities to potential clients.
What We Did
Trusted Media delivered an integrated solution covering brand development, website design, and SEO optimisation:
Brand Development and Logo Design We refined Woodstone Carpentry's brand with a modernised logo incorporating cleaner lines and bolder colours — a distinctive dark red and black palette that conveys strength, reliability, and professionalism. The refreshed branding was applied comprehensively across vehicles, uniforms, business cards, and all digital assets to ensure a cohesive and updated company image.
Bespoke Website Design & Development We developed a fully responsive, mobile-friendly website built on a dark, premium aesthetic that reflects the seriousness and expertise of their fire safety work. Key features include:
- A powerful homepage hero communicating their core message: 'At Woodstone Fireproofing we understand the vital role that fire doors play in the safety of property users'
- Detailed services section with tabbed navigation across Technical Advise & Auditing, Fire Compartmentation, Fireboard Encasement, Fire-stopping, Structural Steel Fire, and Fire Doors
- An About Us page featuring the team, company timeline (2007–2020), and testimonial section
- Project pages with location, sector, and project type filtering for their portfolio
- Contact page with full details (01733 511180, Brightfield Business Hub, Bakewell Rd, Peterborough PE2 6XU)
- Certification information providing peace of mind with accreditation details for each door installed
SEO Optimisation A strategic SEO campaign was implemented, optimising the website to improve organic visibility and search rankings across fire safety, carpentry, and construction keywords — facilitating easier recruitment and project inquiries.
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