Textbook Teachers Case study
Textbook Teachers is a prominent recruitment agency within the education sector. In a highly competitive market, the agency faced the challenge of low organic visibility and poor conversion rates from their digital marketing efforts. It became crucial to overhaul their online strategy to stand out and attract more quality leads.
Key results
Organic Visibility
+3,467%
Over 140+ page one listings in just 6 weeks and 10,000+ clicks from organic search in 4 months
Applications
+40%
Significant increase in teacher applications demonstrating improved user journey
Conversion Rate
+50%
Dramatically improved website performance and user experience driving more completions
Leads per Month
250+
From revamped Google Ads campaign — up from just 10-20 leads per month previously
The Challenge
Textbook Teachers required a complete digital overhaul to improve their visibility for key search terms and increase lead generation. Several critical issues needed addressing:
Low Organic Visibility — Struggling to appear for critical education recruitment search terms, resulting in minimal online presence. The agency was virtually invisible in organic search results.
Inefficient Google Ads Campaign — High expenditure with minimal return, generating only 10–20 leads per month. The existing PPC strategy was haemorrhaging budget without delivering meaningful results.
Outdated Website — An unattractive and outdated website that failed to represent their services adequately or engage potential candidates. The site did not convey professionalism or make it easy for teachers to apply.
What We Did
Trusted Media delivered a comprehensive digital transformation:
Website Redesign and Development
Custom Website Development — Designed and developed a new website that accurately represents Textbook Teachers' brand and effectively showcases their unique value proposition in the education recruitment sector. The site was built to engage both schools seeking staff and teachers seeking opportunities.
SEO Strategy Implementation — Conducted comprehensive keyword research and integrated a long-term SEO strategy, significantly enhancing organic visibility and ensuring top positions for key phrases. Achieved over 140+ page one listings within the first 6 weeks and 10,000+ clicks from organic search in just 4 months.
Revitalised Google Ads Strategy
Optimised Google Ads Campaigns — Overhauled the existing Google Ads strategy to focus on efficiency and lead quality, dramatically increasing the number of leads from the same budget. The campaigns were restructured with refined targeting, ad copy, and landing pages.
Branding Creation and Development — Created a refreshed brand identity to position Textbook Teachers as a market leader in education recruitment.
Comprehensive Business Audits — Conducted thorough analysis and reporting to identify opportunities and track performance across all channels.
What the client said
"Our new website and marketing strategy has helped us achieve our record month in 10 years!"
Sharon Paul
Director, Textbook Teachers
Services behind this project
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