Open Wilding Project Case study
The Open Wilding Project is dedicated to wildlife preservation and conservation. With a mission so vital, they needed a digital ecosystem that mirrored their ambitious conservation goals and engaged a broader audience to drive support and funding. Their existing Wix website offered limited functionality and failed to captivate or convert visitors.
Key results
Brand Awareness
Marked Increase
Attracted attention from notable institutions like the Open University and Bristol University as key sponsors
Support & Funding
Significant Uptick
Improved user journey and donation process directly contributed to increased signups and donations
Institutional Sponsorship
Major Partners Secured
Open University and Bristol University became key sponsors following the digital transformation
The Challenge
The Open Wilding Project faced critical digital challenges:
Limited Functionality and Poor User Experience — The existing Wix website was not conducive to the project's growing needs, offering a poor user journey and no e-commerce capabilities for donations.
Underdeveloped Brand Identity — Lacking a strong digital brand presence hindered the project's ability to attract wider attention and support from potential donors and institutional sponsors.
SEO and Visibility Shortfalls — Essential for driving organic traffic, the project's SEO was underoptimised, limiting its search engine visibility and ability to reach people passionate about conservation.
What We Did
Trusted Media delivered a holistic digital solution:
E-commerce Website Redevelopment and Brand Refinement
Bespoke E-commerce Platform — Designed and developed a new website with enhanced e-commerce functionality, making it easier for supporters to make donations and contribute to the cause.
Brand and Website Redesign — Crafted a new brand identity that resonated with the project's values and appealed to a wider audience, reflected across a professional and highly-functional website.
SEO and User Experience Optimisation
Comprehensive SEO Strategy — Implemented an extensive SEO plan targeting increased visibility and organic reach, aligning with the project's core audience's search behaviour.
Enhanced User Journey — Refined the website's navigation and user experience, ensuring a seamless path to information and donations, establishing trust and credibility.
Digital PR — Fostered brand awareness and credibility through strategic digital PR campaigns.
Website Hosting & Management — Provided reliable hosting and ongoing management for enhanced performance.
Services behind this project
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