New Food Launches Case study
New Food Launches specialises in guiding food brands to supermarket success, offering an innovative approach to food product launches. They needed a compelling brand identity and a digital strategy to attract both food producers and retail buyers in the bustling food sector.
Key results
Online Traffic
+100%
Enhancing New Food Launches' digital footprint and market presence
Google Ranking
Page 1 in 2 Weeks
Rapid search engine ranking secured through optimised launch strategy
PPC Leads
180+/month
Targeted PPC campaign generating consistent lead flow
Click-Through Rate
+145%
Significantly increased engagement from search and PPC campaigns
The Challenge
New Food Launches faced multiple challenges entering a competitive market:
Establishing a Brand Identity — Creating a brand that resonates with a dual audience of food producers and supermarket buyers. The identity needed to communicate professionalism, innovation, and approachability.
Building an Informative Website — Developing an online presence that clearly outlines their services and industry expertise, making it easy for food producers to understand the route to supermarket shelves.
Entering a Competitive Market — Gaining visibility and leads in a new venture within the crowded food industry, where established players already dominate search results.
What We Did
Trusted Media delivered an integrated branding and digital solution:
Brand Identity Development
Comprehensive Branding — Crafted a vibrant brand identity, including a striking logo and brand guidelines that reflect the innovative and approachable ethos of New Food Launches.
Colour Scheme Alignment — Selected a colour scheme that resonates with commercial food retail, ensuring a strong and relatable brand presence.
Website Design and Development
User-Friendly Website Build — Developed a new website focused on showcasing New Food Launches' services, expertise, and unique approach to food product launches.
SEO Optimisation — Ensured the website was optimised for search engines from launch, quickly achieving Page 1 ranking in Google within just two weeks.
Digital Marketing Strategy
PPC Campaign Success — Implemented a targeted PPC campaign strategy, generating significant leads and dramatically increasing click-through rates.
Services behind this project
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