Liberty Mind Case study
Liberty Mind is a pioneering culture consultancy business founded by Lizzie, dedicated to transforming workplace culture across the UK. Despite having a strong foundational brand and a passion for transformative consultancy, Liberty Mind faced challenges in converting visitors into leads and lacked a cohesive digital marketing strategy to launch and grow the business effectively.
Key results
Google Visibility
+1,300%
Dramatically enhanced Liberty Mind's search engine presence across culture consultancy terms
Website Impressions
+150%
Substantial rise in online interest and engagement with the new platform
Applications
+40%
Demonstrating the effectiveness of the new website and digital marketing efforts in generating qualified leads
The Challenge
Liberty Mind sought to revitalize its brand and online platform to more effectively communicate its unique value proposition and engage potential clients. Several key challenges stood in the way:
Enhancing Online Presence — Transitioning from a low-converting website to a dynamic, engaging online platform that resonates with target clients. The existing site failed to capture the energy and transformative nature of Liberty Mind's consultancy services.
Developing a Marketing Strategy — Crafting a comprehensive digital marketing strategy to increase brand awareness and generate leads. Without a cohesive plan, Liberty Mind was struggling to reach its target audience of businesses seeking culture transformation.
Maximizing Lead Generation — Implementing effective lead generation mechanisms to support business growth and client acquisition. The consultancy needed a steady pipeline of qualified prospects to sustain growth.
What We Did
Trusted Media delivered an integrated solution combining web development and strategic digital marketing:
Website Redesign and Development
Custom WordPress Theme — Developed a bespoke WordPress website that leverages Liberty Mind's strong branding, enhancing user engagement and service presentation. The site was built to clearly communicate Liberty Mind's unique value proposition and consultancy approach.
User Experience Optimization — Focused on improving the customer journey to increase website conversions and user satisfaction. Every touchpoint was designed to guide visitors from awareness through to enquiry.
Strategic Digital Marketing
SEO and Google Ads — Implemented an SEO strategy to improve online visibility and supported it with targeted Google Ads campaigns to drive immediate traffic and leads. This dual approach ensured both long-term organic growth and short-term results.
Branding and Content Strategy — Refined Liberty Mind's branding and developed a content strategy to bolster online presence and client engagement. The content positioned Lizzie as a thought leader in workplace culture transformation.
Business Audits and Customer Journey Analysis — Conducted comprehensive audits to understand the target audience's needs and optimise the entire customer journey from first touch to conversion.
Services behind this project
See how each one works and what it costs.
Free 60-minute call · No obligation
Want results like these?
Book your free 60-minute Growth Audit. We'll show you where your growth is leaking and the three highest-impact fixes. No commitment, no fluff.