Ideal Power Case study
Ideal Power is a leader in power supply solutions, providing specialist power conversion products and services. They needed a comprehensive approach to solidify their online presence and attract more customers in a crowded technical market.
Key results
Page 1 Rankings
30+
Achieved over 30 Page 1 rankings on Google for power supply industry keywords
Online Traffic
+135%
Significant increase in qualified visitors to the website
Click-Through Rate
+65%
Higher engagement from search results indicating more compelling listings
Google Search Visibility
+70%
Solidified Ideal Power's presence in the power supply industry
The Challenge
Ideal Power's main goal was to improve their website's findability for specific key phrases related to power supply and conversion, ensuring they stood out in a crowded market. Several issues needed addressing:
Limited Search Engine Visibility — The existing website was not ranking well for critical industry-specific keywords, meaning potential customers couldn't find them when searching for power supply solutions.
Website Performance Issues — The site needed enhancements and maintenance to improve user experience and SEO rankings. The online catalog was neither user-friendly nor efficient for their customers.
Digital Strategy Optimisation — Lacked a cohesive technical SEO strategy and required reliable hosting to boost online traffic and engagement.
What We Did
Trusted Media delivered a comprehensive digital overhaul:
Website Enhancement and SEO Optimisation
Website Redesign and Development — Overhauled Ideal Power's website to improve navigation, user experience, and showcase their product catalog effectively. The site was rebuilt to make browsing and finding specific power supply products intuitive.
Technical SEO Strategy — Implemented a robust SEO strategy focused on improving website structure, on-page optimisation, and keyword targeting to enhance search engine rankings for power supply and conversion terms.
Continuous Support and Consultancy
Ongoing Website Support — Provided regular maintenance and updates to ensure the website remains optimised and functional.
Marketing Consultancy — Continued to offer marketing consultancy services to refine and adjust digital strategies for sustained online growth.
Services behind this project
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