Green Park Case study
Green Park is a leading name in executive and interim recruitment. They faced digital visibility challenges that hindered their ability to attract top-tier candidates and clients, and needed a comprehensive digital marketing overhaul to secure their place at the forefront of the recruitment industry.
Key results
Keyword Rankings
Top Page 1
Achieved and maintained top rankings for "executive recruitment" and "interim recruitment"
Press Coverage
National & International
Extensive press coverage enhancing brand visibility and authority in recruitment
Lead Generation
Thousands of Downloads
Strategic content initiatives led to thousands of downloads and high-quality leads
Website Performance
Significant Improvement
Increased visitor engagement, lower bounce rates, and higher conversion rates
The Challenge
Green Park faced significant digital obstacles:
SEO Penalty Recovery — Addressing and rectifying issues that led to search engine penalties, hindering visibility for critical recruitment terms. Without resolving these, organic traffic would remain suppressed.
Competitive Keyword Ranking — Climbing to the top of page one for highly competitive terms such as "executive recruitment" and "interim recruitment" in a fiercely contested market.
Content Marketing & Digital PR — Establishing a strong digital presence through regular, impactful content marketing and PR campaigns to build authority.
Website Optimisation — Enhancing the website's performance, usability, and conversion rate to support the overall digital strategy.
What We Did
Trusted Media delivered a multi-pronged digital strategy:
Advanced SEO and Penalty Recovery
Comprehensive SEO Audit — Conducted a thorough audit to identify and correct factors contributing to search penalties, laying the groundwork for recovery and future growth.
Keyword Strategy Implementation — Developed and executed a robust keyword strategy to target and achieve top rankings for competitive industry terms.
Content Marketing & Digital PR
Quarterly Campaigns — Rolled out dynamic content marketing and digital PR campaigns every three months, resulting in national and international press coverage.
Lead Generation Content — Produced high-value content leading to thousands of downloads and the generation of high-quality leads.
Website Optimisation
Performance Enhancements — Implemented technical optimisations to improve site speed, mobile responsiveness, and user experience.
Conversion Rate Optimisation — Applied strategic changes to the website design and user journey to increase engagement and conversion rates.
Services behind this project
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