Edwards Solicitors Case study
Edwards Solicitors is a reputable local law firm based in Melton Mowbray. They recognised the need to modernise their digital footprint to better serve their community, as their existing website was not responsive and lacked SEO optimisation.
Key results
Organic Traffic
+32%
Connecting more potential clients with Edwards Solicitors' legal services
Google Search Visibility
+125%
Significant boost in local and service-specific search rankings
Website Impressions
+200%
Highlighting the firm's growing online presence in the legal sector
Website Speed
90% Faster
New website loads 90% faster than its predecessor, improving UX and SEO
The Challenge
Edwards Solicitors needed a modern digital presence that matched their professional reputation. Key issues included:
Outdated Online Presence — The existing website's lack of responsiveness deterred potential clients using mobile devices, creating a poor first impression for the firm.
Limited Service Visibility — Edwards Solicitors needed to showcase their full range of legal services more effectively online. Their expertise wasn't being communicated clearly to prospective clients.
SEO Performance — The need to rank for specific, relevant keywords to attract more local clients via organic search. Without local SEO, they were invisible to people actively searching for legal services in their area.
What We Did
Trusted Media delivered a focused digital transformation:
Responsive Website Design and Development
Modern, User-Friendly Website — Developed a new website with a focus on responsiveness, ensuring accessibility across smartphones, tablets, and desktops. The design reflects the professionalism and trustworthiness expected of a legal practice.
Expanded Content — Enhanced the website to include comprehensive information on all legal services offered, improving user engagement and service visibility. Each practice area was given dedicated, well-structured pages.
SEO and Digital Visibility
Search Engine Optimisation — Implemented a robust SEO strategy to increase Edwards Solicitors' search engine visibility, focusing on local and service-specific keywords to attract clients in the Melton Mowbray area and beyond.
Free 60-minute call · No obligation
Want results like these?
Book your free 60-minute Growth Audit. We'll show you where your growth is leaking and the three highest-impact fixes. No commitment, no fluff.