CS Global Partners Case study
CS Global Partners is a leading consultancy firm specialising in citizenship and residency solutions. They sought to highlight the implications of Brexit on British citizenship and passport value through a compelling PR campaign, aiming to generate widespread media attention and public engagement.
Key results
Survey Submissions
800+
Reflecting high public interest and engagement with the Brexit impact survey
Online Traffic
+50%
Increased traffic to CS Global Partners' website indicating heightened interest
Website Impressions
+120%
Extensive press features driving significant visibility growth
Click-Through Rate
+135%
Secured coverage across UK and international outlets driving engagement
The Challenge
CS Global Partners aimed to engage British citizens in a conversation about Brexit's impact on their citizenship value, utilising an online survey and a comprehensive whitepaper titled 'Mobility Digest.' Key challenges included:
Creative Conceptualisation — Developing a captivating campaign that resonates with the public and media outlets amid the saturated Brexit discourse. Standing out in an already over-covered topic required innovative thinking.
Strategic Press Outreach — Gaining widespread press coverage in both UK and international publications to maximise campaign reach and credibility.
Content Creation — Designing and developing an insightful whitepaper to provide valuable analysis on visa changes and citizenship value post-Brexit, serving as the anchor piece for the entire campaign.
What We Did
Trusted Media developed and executed a strategic PR and content solution:
Creative PR Campaign Development
Innovative Campaign Design — Collaborated with CS Global Partners to conceive a PR campaign that highlights the survey's purpose and the whitepaper's insights, ensuring relevance and engagement with both public and media audiences.
Press Release and Distribution — Authored a compelling press release and strategically distributed it to targeted news publications, ensuring optimal visibility and engagement across UK and international media.
Whitepaper Design and Development
Comprehensive Whitepaper Creation — Designed and developed the 'Mobility Digest' whitepaper, detailing the last 12 months of visa changes and their implications. This served as the cornerstone piece for the campaign, providing genuine value and establishing thought leadership.
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