Bradfield Group Case study
Bradfield Group is a provider of premier HR training in the UK and UAE. Despite offering high-quality courses, their digital presence was not capturing the target audience's attention, leading to insufficient leads and high Google Ads costs in a highly competitive HR training market.
Key results
Organic Visibility
+700%
Dramatic increase in search visibility for competitive HR training keywords
Leads per Month
250+
From strategic Google Ads optimisation — up from just 10 leads per month
Click-Through Rate
+70%
More effective ad targeting and engagement driving qualified traffic
The Challenge
Bradfield Group required an effective digital overhaul to compete in the HR training market:
Low Organic Visibility — Struggling to rank for targeted keywords in the highly competitive HR training market, both in the UK and UAE.
Inefficient Google Ads Campaign — High expenditure with low return on investment, yielding only around ten leads per month. The budget was being wasted on poorly targeted campaigns.
Lack of SEO Integration — The new website lacked essential SEO elements, hindering online awareness and lead acquisition. Technical and on-page SEO fundamentals were missing.
What We Did
Trusted Media delivered a comprehensive digital marketing overhaul:
SEO Strategy and Web Optimisation
Long-term SEO Integration — Developed and implemented a robust SEO strategy, enhancing Bradfield Group's rankings for competitive HR training keywords and significantly increasing their online visibility.
Website Revamp — Overhauled the website to make it SEO-friendly and to better showcase Bradfield Group's HR courses, improving user engagement and conversion potential.
Google Ads Strategy Overhaul
Efficient Google Ads Management — Refined their Google Ads campaign, dramatically increasing lead generation from an average of ten per month to over 250, while maintaining cost efficiency.
Ongoing Support and Strategy Development
Collaborative Marketing Consultancy — Provided ongoing consultancy support, aligning with Bradfield Group's in-house marketing team to foster continuous growth and adapt strategies in a dynamic market environment.
What the client said
"Our Google Ads is better than ever generating over 250 leads a month."
James Clemens
Head of Marketing, Bradfield
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