Archive UK Case study
Archive UK is a business storage management company operating in the highly competitive B2B sector. Establishing trust and security through their online presence was crucial to winning new business in the archiving and storage solutions market.
Key results
Inbound Leads
150+/month
Significant uptick in business enquiries generated from Google
Google Search Visibility
+80%
Broadened digital footprint in the archiving and storage sector
Search Engine Visibility
+200%
Overall search engine visibility increase across all targeted terms
Website Performance
+80%
Optimised load times and mobile responsiveness improving UX metrics
The Challenge
Archive UK faced several digital challenges that were limiting their growth:
Brand Representation — The existing website did not effectively communicate Archive UK's commitment to safety and security, which is crucial in the B2B storage solutions market. First impressions were failing to instil confidence.
Poor Conversion Rates — The website's conversion mechanisms were inadequate, with lengthy forms deterring potential enquiries. Prospects were dropping off before completing contact forms.
Limited Organic Visibility — Archive UK struggled to rank for key terms related to archiving and storage services, limiting their exposure to potential clients searching for these solutions.
What We Did
Trusted Media delivered a strategic digital overhaul:
Website Redesign and Development
Modern, Responsive Design — Crafted a new website that embodies Archive UK's professionalism, enhancing brand perception and user engagement. The design communicates trust, security, and reliability at every touchpoint.
Conversion Rate Optimisation — Simplified enquiry forms to strike a balance between obtaining necessary customer details and maintaining user convenience, removing barriers to conversion.
SEO and Visibility Enhancement
Comprehensive SEO Strategy — Implemented an SEO campaign focused on improving rankings for strategically chosen keywords related to archiving, storage, and document management services.
Ongoing Consultancy Support — Provided continuous support and consultancy to adapt strategies as the brand grows and the market evolves.
What the client said
"Trusted smashed our expectations — organic visibility has increased 1,000%"
Lee Smith
Director, Archive UK
Services behind this project
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